About ella


In order to find out what does the name ella represent, it is necessary to go beyond the present and focus on the future. That's what ella is – A company that turns visions into reality while remaining fully committed to professional excellence and a never-ending search for the next big thing.


ella was founded in 1991 by the renowned Israeli entrepreneur and engineer Reuven Ella. Since then, ella has been completely engaged in unique real-estate-oriented enterprise and construction projects.


Over the years, ella has constantly displayed its innovativeness and capabilities while expanding its range of activities to include maintenance of profitable assets, construction of residential quarters and management of numerous hotels and spas.


A group of talented professionals orchestrating ella's development and prosperity compose an effective mechanism leveraging the company's unmatched capabilities and strengths. This influence is achieved, among other things, via mutual cooperation between ella and other companies that complement ella's qualities.


This kind of mutual cooperation is carried out without losing sight of ella's hands-on managerial approach or downplaying ella's complete and integrative responsibility for every detail of any project.


Ella's Top Projects


Every ella project has its own unique story – starting with a thorough inspection and identification of the customer specific needs and going all the way to careful study and planning stages which are followed by an accurate process of construction and conclusion.


The best way to discover ella's top-level qualities is to get a firsthand impression of such projects. So here is presented a partial list of these projects:


Residential Quarters


Over the years, ella has initiated and constructed numerous residential projects – among them are the "Young Arnona" in Jerusalem, "Kochav Ha-Tzafon" in northern Tel-Aviv and the “Lincoln house” situated right at the Tel Aviv’s city center.


Office Buildings


One of ella's top areas of expertise is the building of remarkable office and business-oriented structures. These projects begin with designing a detailed construction plan, which is followed by the actual construction and finalized by all around maintenance. Examples of these are the "Wings of Ella" and the "Daniel" buildings in Jerusalem or the Netanya-based “Beit Aldor”.


Hotels & Spa Resorts


ella operates and manages a wide range of both Israeli and European Hotels & Spa Resorts. Among them are the local "Daniel" and "Shizan" hotels in Herzliya and the European hotels in Budapest and Germany whose construction became possible thanks to cooperation with the "Issta Hotels" company.